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Getting The Design Job You Want After Graduation - Part 2

Getting The Design Job You Want After Graduation - Part 2

by Hector Réal

July 09, 2019

You are a Brand
That’s right. You are absolutely brand! Make sure that you think like one. This means that you’ll need a few things:
  • Your own logo
  • Your own brand colors
  • Business cards
    • I like using for premium business cards
  • A Letterhead
  • A proper email address 
Making Your Portfolio Website
In this internet age, having a website is essential. All brands have one, and since you are a brand, you’ll need one as well. If you’re not a website designer, don’t worry, there are many website building platforms out there that are very easy to use. Here are some good platforms that work well for portfolio formats:
I know what you’re thinking, “if I post my portfolio online, someone's going to seal my ideas.” That’s probably not the correct way to look at it. Think about it like this: You’ll always be able to prove that the original idea was yours and in addition (and more importantly), if you don’t show your work, potential employers and clients will never be able to find you, thus making your chances of getting a deign job much more difficult. My advice: unless you plan of manufacturing and financing one of your own designs, it will benefit you best if you post it. Just make sure your signature and website are on it.
Set Up Your Design Social Media
Yes, you’ve read that correctly— set up your social media— weather you want to or not. There’s no getting around it, social media is not going away so you might as well use it for your marketing efforts. I’ve actually been found on Instagram (@iamhectorreal) by several clients so I know this works! But before you go all out and social media blasting your designs, here are some guidelines:
  • It’s probably best to set up a social media account strictly for your work. There are some exceptions, but I advise against using your personal accounts
  • Again, make sure you use the look and feel as the graphics you’ve used your portfolio and resume
  • Make your social media strictly professional. Do not post anything controversial or inappropriate
  • Make sure you always actively reply to your followers commenting on your posts
  • Dont post all your content all at once, but be consistent; at least once a day, twice if you can
  • Follow and tag the companies you want to work for and comment on their posts
  • Make sure you always promote your website via your social media
  • Of course: make sure you have your contact information on your social media account
  • Update your Linked In Profile
Your Personal Social Media, Seriously. 
The above topic brings us towards another social media subject: your own personal social media account. I cannot emphasize this enough: CLEAN IT UP! In the age of advertising to everyone what we had for lunch and our Las Vegas trips, sometimes we (yes, me included) post things that we shouldn’t. Whether you think it's fair or not, there’s a very good chance that someone who is reviewing your resume will also check out your social media accounts. I’ve seen this happen time and time again, where someone’s perfectly good professional resume was rejected due to content on their personal social media that the company they are applying for deems appropriate. 
So take this time to go over all your posts on your social media and DELETE that one post (or several posts) where you were crushing a can of beer on your head and doing a keg stand in college. I’m not saying all of you do that— but you know who you are. 
Seriously, do this like right now, so you don’t forget!
Do it.  

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