The human brain reacts to visual stimulus 50-80% more than to text. When you have visuals, your products will get viewed more, and for a longer period of time. This is why it is so important to create a portfolio.
Using a portfolio can show your talents. It gives your potential employers a visual aid to your skills and abilities. It will get you one more step in the door to your dream job.
Below we will look at ways to create the best product design portfolio.
Write a Killer Job Description
Review job descriptions for specific tasks companies in your field are looking for. Furthermore, review the key KSAs (knowledge, skills, and abilities).
Reading up on these will help you create a stellar portfolio. You can better highlight what you are good at.
Sites like O*Net and LinkedIn are great places to look at when you are creating your job description. Type in the job you are looking for and you will see a variety of options that you can look through.
Compile Your Projects
Go through all your projects and pick which ones best fit the job you are looking for. You want your portfolio tailored to the job(s) you are applying to. You don't want irrelevant information.
Don't put a bunch of pictures/videos from the same project, compile them from a few different projects. Show the breadth of your work while staying related to the job you are applying to.
Choose projects you enjoyed working on and have an easier time explaining. If you aren't happy with how a project went, during the interview, that will come out in how you talk about it. You want your potential employer to be as excited about your projects as you are.
Be Descriptive but Brief
If you are including pictures in your portfolio make sure there is context. Don't have them wondering what the pictures represent.
Under each picture give a brief description. Describe what the picture is, why you did it, and how you accomplished it. You don't want anything too wordy.
Create a Website
It is great to have a physical portfolio, but it is also important to have an electronic one as well. This is especially true if you are going to job fairs, or are communicating with companies online. You can show potential employers your portfolio immediately.
With a website you can have all your information in one place. It will be easier for your potential employer to find the information they are looking for.
You can showcase more of what you have done on your website as well. No one wants to be given a large stack of papers that they have to flip through.
You can provide them with a physical portfolio when you actually sit down for your interview. This will give them something to reference back to and have on record when they are deciding who to hire.
On top of that, when creating a website make sure you have links to your social media websites. Having one to LinkedIn allows them to easily access your resume. They can better see your credentials.
Moreover, companies now want to see your social media pages (e.g. Facebook, Instagram, etc.). Remove the steps where they need to ask you for the information. It will show them you are responsible and have nothing to hide.
Finally, make sure they have an easy way of getting in contact with you. Don't have them searching for it. This applies to both your website and physical portfolio.
Creating a Physical Product Design Portfolio
If you choose to provide a physical portfolio, make sure to use better paper. Your potential employer will spend more time looking at your portfolio if they like the way it feels.
On top of that, when it doesn't feel cheap it shows to them how much you care about your work. It gives it a more professional feel.
Buy a sample pack of different papers before you print out your entire portfolio. Find the type of paper that best matches you and what you are going for.
Let's Get Working
It is time to start creating your product design portfolio! Once you have created one, make sure to continually update it. You want to stay up to date and relevant.
Contact us today if you would like to learn more. We eagerly wait to hear from you.
Photo by Sarah Pflug from Burst